You're reading Boss Creator Bulletin—5-minute (or less) weekly insights empowering you to become a more confident content creator. By the way, this issue contains affiliate links, so I may receive a small (tiny) commission if you use one to make a purchase.

Welcome to Part 1 of a four-part series.

Maybe you already know this about me, but I wanted to be a novelist as a kid. I'm referring to after I wanted to be a mermaid but before wanting to be an astronaut.

I filled those in-between years with a lot of reading mystery novels—think Nancy Drew, Hardy Boys, and Sherlock Holmes books. 

Reading brought the outside world into my young existence in ways no TV show could, so I wanted to do that, too.  

Fast-forward a millennia, and I now realize that writing great prose that captures your reader's attention, imagination, and trust has four components.

Generally speaking, the following applies to writing marketing copy but can also apply to creative writing. 

First, what is copy?

"Copy" is written information that informs, persuades, or entertains an audience.

What's the key to writing better copy? 

What does "better" even mean? Aiming to write "better" copy means publishing content that flows and is easy to follow. It also helps to write copy that oozes your personality while highlighting your creative or professional prowess.

I recommend four key touchpoints for writing better copy: Ensure your copy is Accurate, Clear + Concise, Authoritative, and Authentic. 

1- Accuracy: 

In short, get your facts right. Whether you're sharing industry tips or detailing a childhood experience to your audience, ensure you nail the details.

Tips to ensure Accuracy in your copy:

1. Facts. Avoid outdated case studies, quotes, and research citations.

2. Events. Historical mentions and your recollections should align with actual events.

3. Spelling and grammar. For the love of puppies and rainbows, please use Grammarly to weed out grammar goofs and typos.   

Here's your accuracy checklist:

• Verify your facts and figures.

• Check your event details and timelines.

• Double-check your grammar and spelling. 

If you want your readers to learn from you and support you, ensure they can trust your writing. Accuracy builds trust and positions you as an industry leader and great storyteller. 

Of course, Google is a helpful tool for writing accurate copy when you doubt facts, events, or other details that enrich your writing. #JustGoogleIt!

Click-worthy content tips 👇🏾

• Write articles that pay you.

• Jumpstart your newsletter with 1000 subscribers.

• Uncover ideas for your next project.

Thanks for reading. Next week, we'll discuss how to be clear and concise to write better copy. I'll see you then!

~Jae

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👋🏾 Hey, I'm Jasmine (but you can call me Jae)—your friendly neighborhood content creator & strategist. Let's connect on LinkedIn or Bluesky!