Want the key to content consistency?

How often have you heard that you must be "consistent" to be effective with your marketing? 🙄

Consistency is NOT the same as frequency!

Being "consistent" in your messaging means showing up authentically everywhere you share your content. 

For instance, if you're a sassy social media manager on one platform but a demure digital marketer on another, you risk confusing potential clients.

Sure, we are multi-faceted entrepreneurs, but the fastest way to build trust with your audience is to maintain a cohesive brand style and creative voice wherever you share content.

But how do you do that?

The foundation of your brand style and creative voice starts with clarifying who you are at your core, who you serve, and how.

You can do that by creating a Value Proposition Statement.

Here's a Value Proposition Statement prompt to help you:

I help [niche audience] to go from [where they are now / the problem] to [where they will be if solved / the solution] by offering them [the content, product, or service].

Example:

Boss Creator Bulletin empowers first-time solopreneurs facing real-world mindset and marketing challenges to become more confident creators in one weekly value-packed insight.

OR

[Your solution / what you offer] to [who] to help [your benefit / their transformation].

Example:

Weekly 3-minute (or less) content creation insights empowering first-time solopreneurs to become confident content creators.

The key to content consistency is to clarify who you are at your core and what you offer.

Then, when you have a clear Value Proposition Statement, you can tackle frequency by starting a regular content distribution schedule.

→ If you're starting fresh or revamping your business content marketing, you could share a monthly newsletter or blog post on a set day.

→ Or, for social media, pick two or three days weekly to connect with your followers to get started.

Upcoming Boss Creator tips:

• How to Start A Blog

• Writing Boss Blog Posts

• Your Guide to Brand Clarity

• Newsletter Growth Strategies

• How to Create a Boss Content Plan

Okay, that's all for now. Thanks for being in my circle and for reading 😍

~Jae

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