Course Correction

📣 Please pardon this interruption of our regularly scheduled programming for an important message from the founder (me!)

👋🏾 Hi, Jae here—the woman behind the curtain, pulling the levers at Boss Creator Bulletin. 

We've got a good thing going, right? You want (or need) what I share because you're a creative solopreneur who values independent thinking and different approaches to business, namely marketing. What I share resonates with you because you're looking for something more than the next social media hack.  

You want to engage with your ideal connections (e.g., clients, fans, supporters, donors, etc.) and build lasting and loyal relationships with them so they trust you enough to follow you, learn from you, and maybe give you money to support you or gain from your expertise. 

That's why you're here and why we click. You're my kind of creator—values-aligned and eager to inspire and empower others. 

So, you'll appreciate this course correction for Boss Creator Bulletin, namely, the read time.

I launched this newsletter as a hybrid—a somewhat traditional and atomic-style format—focused on one insight or theme with a 5-minute read time.

Welp... After nearly three months, it's become apparent that consuming 500 words rounds out to three minutes!

Sure, I could keep the "5 minutes (or less)" description since, technically, the weekly issues are three minutes long, buutt... Okay, I'm a stickler, and 3 is my favorite number!

So there's that.

The most significant change for Boss Creator Bulletin is a more streamlined focus and message.

But first, here's some backstory for you...

Boss Creator Bulletin launched as the Boss Squad Bulletin, the companion newsletter for my community. However, as Boss Squad is a women-only space, creating a separate "co-ed" newsletter made more sense since I wanted to broaden my creative horizons to reach more folks like you. Hence, the launch of Boss Creator Bulletin!

Also, for a little more context... I birthed Boss Squad as Boss Blogger Squad because blogging is my jam, and how I started on a creator path back in 2002, but Boss Squad sounds cooler, right?!

Regardless, the goal has always been to empower creators: creative folks like mission-focused solopreneurs, first-time creators, side hustlers, copywriters, marketing OGs, creative writers, and bloggers to publish compelling essays and values-aligned marketing content (e.g., articles, blog posts, social captions, web copy, and newsletters) which start with good writing.

My mission is to synthesize my 22 years of media production and digital marketing expertise and distill bite-sized weekly emails that help you gain more confidence in your storytelling and content creation skills so you show up online in your business or passion project on your terms, armed with actionable how-to resources.

Sooo, long story short... We're returning to my roots—content creation tips and insights focused on storytelling, blogging, writing, and digital marketing.

Sure, many, many, many moons ago, I produced a YouTube web series (see, I'm dating myself) and several podcasts, but you won't find the latest video or podcast-production tips here. Nope.

You're less likely to find content related to publishing on Meta platforms either, but that's a story for another time.

This revelation may have already been apparent to you when you subscribed, but consider this post a declaration to clarify my purpose and intention and mitigate expectations or confusion.

If you're a values-driven, first-time solopreneur, copywriter, side hustler, blogger, creative writing enthusiast, or other creator type, I'm so glad you're here and sincerely hope Boss Creator Bulletin helps you glean the best practices to:

• Publish enticing, values-aligned content

• Grow a robust & engaging community

• Boost your storytelling confidence

• Streamline processes & systems

• Make money with your message

Thanks for being here and being a valued part of my creator journey. I promise to return to our regularly scheduled programming on Monday.

~Jasmine Jae Hermann

P.S. If you enjoy reading Boss Creator Bulletin and know someone who would find it helpful, please share it with them and encourage them to subscribe [here]... You could say something like, "I get this really interesting email from this really cool content gal that you must check out and probably subscribe to (CLICK THIS FANCY LINK 👈🏾) so you don't miss any of her awesome content creation tips!" Or something like that. Thanks!

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